{"product_id":"strategic-marketing-russell-abratt-9781138593633","title":"Strategic Marketing: Concepts and Cases","description":"\u003cp\u003eThis book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand management, and corporate reputation management. With case studies from a broad range of global contexts and industries, including Burger King, FedEx, and Twitter, readers will gain a working knowledge of developing and applying market-driven strategy. Through case analysis, students will learn to: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eexamine the role of corporate, business, and marketing strategy in strategic marketing;\u003c\/li\u003e \u003cli\u003erecognize the implications of markets on competitive space with an emphasis on competitive positioning and growth;\u003c\/li\u003e \u003cli\u003einterpret the various elements of marketing strategy and apply them to a particular real-world situation;\u003c\/li\u003e \u003cli\u003eapply sound decision-making strategies and analytical frameworks to specific strategic marketing problems and issues;\u003c\/li\u003e \u003cli\u003eapply ethical frameworks to strategic marketing situations.\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eStrategic Marketing: Concepts and Cases is ideal for advanced undergraduate and postgraduate students, as well as those studying for an MBA or executive courses in strategic marketing or marketing management.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Russell Abratt,Michael Bendixen\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 113859363X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781138593633\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/03\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 148\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.89lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.44d","brand":"Russell Abratt","offers":[{"title":"Hardcover","offer_id":48087749689599,"sku":"9781138593633","price":190.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d6105e76-2b5a-48bc-b170-4eb402bbbcfd.jpg?v=1769101183","url":"https:\/\/www.whiterainbookhouse.com\/products\/strategic-marketing-russell-abratt-9781138593633","provider":"WR Book House","version":"1.0","type":"link"}