{"product_id":"strategic-marketing-tony-proctor-9780415458177","title":"Strategic Marketing: An Introduction","description":"\u003cp\u003eFully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of \u003cem\u003eStrategic Marketing: An Introduction\u003c\/em\u003e is a concise, thorough and enlightening textbook that demonstrates how organizations can cope with a myriad of demands by better understanding themselves, their products or services, and the world around them.\u003c\/p\u003e\u003cp\u003eFrom assessing internal relationships to planning and implementing marketing strategies, and featuring analysis of relationship marketing and strategic alliances, Proctor uses insights from a range of key models and theoretical frameworks to illustrate how an organization can successfully take advantage of 'strategic windows' to improve its position. Core issues covered include: \u003c\/p\u003e\u003cul\u003e \u003cli\u003emarketing strategy\u003c\/li\u003e \u003cli\u003eanalyzing the business environment\u003c\/li\u003e \u003cli\u003ethe customer in the market place\u003c\/li\u003e \u003cli\u003etargeting and positioning\u003c\/li\u003e \u003cli\u003emarketing mix strategy.\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eThis textbook is the complete guide to assessing and imposing a realistic and successful marketing strategy to fit an organization, its resources and objectives, and the environment in which it operates. Accessibly written and supported by a user-friendly companion website, this new edition of \u003cem\u003eStrategic Marketing: An Introduction\u003c\/em\u003e is an essential resource for all students of marketing and business and management.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Tony Proctor\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 041545817X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780415458177\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/01\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 348\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.40lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.40h x 6.80w x 0.80d","brand":"Tony Proctor","offers":[{"title":"Paperback","offer_id":44860084650239,"sku":"9780415458177","price":69.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_4b5cde1a-cac4-45cb-8f91-0c58db31e7ed.jpg?v=1709135363","url":"https:\/\/www.whiterainbookhouse.com\/products\/strategic-marketing-tony-proctor-9780415458177","provider":"WR Book House","version":"1.0","type":"link"}