{"product_id":"strategic-media-planning-and-buying-basant-rathore-9781032724577","title":"Strategic Media Planning and Buying: Integration of Traditional and Digital Media","description":"\u003cp\u003eThis book explores media planning, media buying and the advertising landscape in India. It provides a comprehensive look into the essential aspects of media strategies for brands and businesses to effectively reach their intended audiences and consumers.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Basant Rathore\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1032724579\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781032724577\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge Chapman \u0026amp; Hall\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/31\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 420\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.35lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.90d","brand":"Basant Rathore","offers":[{"title":"Paperback","offer_id":46173103325439,"sku":"9781032724577","price":51.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_5811e5c2-8f0d-41c9-bad9-e5175a1e1415.jpg?v=1727179999","url":"https:\/\/www.whiterainbookhouse.com\/products\/strategic-media-planning-and-buying-basant-rathore-9781032724577","provider":"WR Book House","version":"1.0","type":"link"}