{"product_id":"strategic-planning-for-public-relations-tricia-hansen-horn-9781433120923","title":"Strategic Planning for Public Relations: Beginning the Journey","description":"\u003ci\u003eStrategic Planning for Public Relations: Beginning the Journey\u003c\/i\u003e is written for the next generation of public relations professionals. The book's unique approach to strategy and strategic planning provides the tools for students becoming strategists first and tacticians second - essential criteria for successful public relations professionals.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Tricia Hansen-Horn, Adam E. Horn\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1433120925\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781433120923\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Peter Lang Inc., International Academic Publi\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/28\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 254\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.17lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.63d","brand":"Tricia Hansen-Horn","offers":[{"title":"Hardcover","offer_id":44756707737855,"sku":"9781433120923","price":194.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_472dc930-dae2-4669-bb26-f360b4ff5c66.jpg?v=1706593654","url":"https:\/\/www.whiterainbookhouse.com\/products\/strategic-planning-for-public-relations-tricia-hansen-horn-9781433120923","provider":"WR Book House","version":"1.0","type":"link"}