{"product_id":"strategic-public-relations-writing-jim-eggensperger-9781032163871","title":"Strategic Public Relations Writing: Proven Tactics and Techniques","description":"\u003cp\u003ePutting strategy front and center, this public relations writing textbook coaches students to readiness for a career as an effective strategic communicator. \u003c\/p\u003e \u003cp\u003eThe book focuses on the strategic aspect of public relations writing that distinguishes it from other writing, such as journalistic or academic. It highlights the essential types of writing necessary for effective public relations in multiple media channels, demonstrated by contemporary cases direct from practitioners working today. Overviews of the various tactical formats that must be mastered for powerful, strategic public relations-ranging from social media posts and website updates to podcasts, speeches and infographics-prepare students to be effective and up-to-date professionals. Full of examples and exercises, the book's strength is in its practical utility for career preparation and success. \u003c\/p\u003e \u003cp\u003eThis text is suited to public relations writing courses at the undergraduate and postgraduate level, particularly those with a focus on strategy or that combine strategy and writing into one course. \u003c\/p\u003e \u003cp\u003eOnline resources include chapter outlines; a testbank; sample homework, paper and portfolio-building assignments; and lecture slides. They can be accessed at www.routledge.com\/ 9781032163871. \u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jim Eggensperger, Jeanne Salvatore\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1032163879\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781032163871\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/28\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 216\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.91lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 0.49d","brand":"Jim Eggensperger","offers":[{"title":"Paperback","offer_id":44075487559935,"sku":"9781032163871","price":74.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_8fd98263-b6eb-427e-b713-38caba940d78.jpg?v=1685459715","url":"https:\/\/www.whiterainbookhouse.com\/products\/strategic-public-relations-writing-jim-eggensperger-9781032163871","provider":"WR Book House","version":"1.0","type":"link"}