{"product_id":"strategic-reinvention-in-popular-culture-richard-pfefferman-9781137373182","title":"Strategic Reinvention in Popular Culture: The Encore Impulse","description":"Not all original works invoke the encore impulse in their audiences. Those that do generally spawn replications - sequels, spin-offs, or re-makes. This book presents a theory of why some replications succeed and others fail across genres and media.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Richard Pfefferman\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1137373180\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781137373182\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/11\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 244\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.60h x 5.60w x 0.70d","brand":"Richard Pfefferman","offers":[{"title":"Hardcover","offer_id":47423711576319,"sku":"9781137373182","price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_8357fd3b-b567-4e19-834c-ca793bad0b50.jpg?v=1761528828","url":"https:\/\/www.whiterainbookhouse.com\/products\/strategic-reinvention-in-popular-culture-richard-pfefferman-9781137373182","provider":"WR Book House","version":"1.0","type":"link"}