{"product_id":"strategic-social-marketing-jeff-french-9781526446039","title":"Strategic Social Marketing: For Behaviour and Social Change","description":"\u003cp\u003eAdopting an international approach and offering a broader and contemporary perspective, this second edition of \u003cem\u003eStrategic Social Marketing\u003c\/em\u003e presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems, including: \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul\u003e \u003cli\u003eNew ideas introducing core values and ways of thinking about behaviour and social change \u003c\/li\u003e \u003cli\u003eIntegration of the latest concepts, research, and frameworks informing behaviour and social change efforts \u003c\/li\u003e \u003cli\u003eNew vignettes and short case studies from leading thinkers in the field to illustrate concepts and ideas throughout the text \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe authors explore the reasons why social marketing should be an integral component of all social programme design and delivery when looking to achieve social good. They comprehensively explain the nature and application of social marketing; reconceptualising 'value', 'systems thinking', 'the social marketing intervention mix', and 'critical social marketing', in the social context. They then lay out strategy, plans, frameworks and tactics that policymakers, practitioners, students and indeed any social change agents can use to effect change for social good.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jeff French, Ross Gordon\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1526446030\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781526446039\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sage Publications Ltd\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/19\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 576\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.63lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.25h x 7.50w x 1.25d","brand":"Jeff French","offers":[{"title":"Hardcover","offer_id":44584064778495,"sku":"9781526446039","price":228.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_327d9507-02da-4cd3-8b63-9c3cd25657ba.jpg?v=1701885103","url":"https:\/\/www.whiterainbookhouse.com\/products\/strategic-social-marketing-jeff-french-9781526446039","provider":"WR Book House","version":"1.0","type":"link"}