{"product_id":"strategic-social-media-l-meghan-mahoney-9781118556849","title":"Strategic Social Media: From Marketing to Social Change","description":"\u003ci\u003eStrategic Social Media\u003c\/i\u003e is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.\u003cbr\u003e \u003cul\u003e \u003cli\u003eExplores the best marketing practices for reaching business goals, while also providing strategies that students\/readers can apply to any past, present or future social media platform\u003c\/li\u003e \u003cli\u003eProvides comprehensive treatment of social media in five distinct sections: landscape, messages, marketing and business models, social change, and the future\u003c\/li\u003e \u003cli\u003eEmphasizes social responsibility and ethics, and how this relates to capitalizing on market share\u003c\/li\u003e \u003cli\u003eHighlights marketing strategies grounded in research that explains how practitioners can influence audience behaviour\u003c\/li\u003e \u003cli\u003eEach chapter introduces theory, practice, action plans, and case studies to teach students the power and positive possibilities that social media hold \u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e L. Meghan Mahoney, Tang Tang\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1118556844\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781118556849\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley-Blackwell\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/31\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 368\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.35lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.60h x 7.40w x 0.80d","brand":"L. Meghan Mahoney","offers":[{"title":"Paperback","offer_id":43924130988287,"sku":"9781118556849","price":49.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_7f619667-3044-484d-bb81-7fefc71e1d57.jpg?v=1681068660","url":"https:\/\/www.whiterainbookhouse.com\/products\/strategic-social-media-l-meghan-mahoney-9781118556849","provider":"WR Book House","version":"1.0","type":"link"}