{"product_id":"strategic-sport-marketing-adam-karg-9781760878801","title":"Strategic Sport Marketing","description":"\u003cp\u003eThe fifth edition of \u003ci\u003eStrategic Sport Marketing\u003c\/i\u003e integrates sport marketing frameworks, theory and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies. \u003c\/p\u003e \u003cp\u003eThe book explains contemporary sport markets, consumer behaviour, marketing strategies and best practices in sport marketing in a clear, comprehensive and engaging way. Built on a foundation of strategic decision-making, it offers a truly diverse set of case studies, 'sportviews' and examples from national and international sports and events, including Australian Rules (AFL) football, European soccer, Russian hockey, Grand Slam tennis and the National Basketball Association (NBA). This new edition is revised to align with contemporary sport marketing applications, conceptualising sport as part of the experience economy and integrating technology and digitalisation themes into the book, reflecting the increasing focus on data and digital communications and media delivery of sport. It encourages critical and practical thinking and problem-solving on the part of the reader to help them improve their real-world professional practice. \u003c\/p\u003e \u003cp\u003eThis book is an essential course text for students of sport marketing and management, as well as being a useful resource for all practitioners engaged in the marketing, promotion or communication of sport organisations or brands. \u003c\/p\u003e \u003cp\u003eAdditional teaching and learning materials are available to accompany this book, including slides, class outlines and reflective questions and answers for each chapter.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Adam Karg, David Shilbury, Hans Westerbeek\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1760878804\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781760878801\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/31\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 308\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.99lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.67d","brand":"Adam Karg","offers":[{"title":"Paperback","offer_id":44077987168511,"sku":"9781760878801","price":59.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c042a8b2-5174-4b7a-99b7-28fecd14e2fc.jpg?v=1685472908","url":"https:\/\/www.whiterainbookhouse.com\/products\/strategic-sport-marketing-adam-karg-9781760878801","provider":"WR Book House","version":"1.0","type":"link"}