{"product_id":"strategic-trade-credit-salima-yassia-paul-9783639229721","title":"Strategic Trade Credit","description":"This study explores the economic importance of trade credit (TC) and the contribution it makes as a competitive device that adds value to companies. It uses empirical models of the determinants of TC decisions to investigate ways in which TC can be used strategically to gain\/maintain competitive advantage. TC constitutes one of the biggest assets firms are likely to have and thus TC management is a very important function in businesses. TC management is often considered as a short-term issue. However, this analysis contents that, if given the importance it deserves, TC management can be an important factor in corporate strategy and if used pro- actively can be a potential for competitive advantage. TC can be used strategically as a marketing tool to attract new\/large customers and build a long-term relationship with them, gain greater market share, create cost and operating efficiencies and enhance corporate image. This thus study explores the contribution TC makes as a competitive tool to add value to firms.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Salima Yassia Paul\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 363922972X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783639229721\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e VDM Verlag\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/19\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 356\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.15lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.79d","brand":"Salima Yassia Paul","offers":[{"title":"Paperback","offer_id":48442812563711,"sku":"9783639229721","price":85.32,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d55c3678-742b-454f-9741-6fa14f619bc6.jpg?v=1777199938","url":"https:\/\/www.whiterainbookhouse.com\/products\/strategic-trade-credit-salima-yassia-paul-9783639229721","provider":"WR Book House","version":"1.0","type":"link"}