{"product_id":"strategic-uses-of-social-media-wafaa-al-rabayah-9781522516866","title":"Strategic Uses of Social Media for Improved Customer Retention","description":"Social networking venues have increased significantly in popularity in recent years. When utilized properly, these networks can offer many advantages within business contexts. Strategic Uses of Social Media for Improved Customer Retention is a pivotal reference source for the latest scholarly research on the implementation of online social networks in modern businesses and examines how such networks allow for a better understanding of clients and customers. Highlighting theoretical concepts, empirical case studies, and critical analyses, this book is ideally designed for researchers, practitioners, professionals, and upper-level students interested in improving and maintaining customer relationships.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Wafaa Al-Rabayah\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1522516867\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781522516866\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Science Reference\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/09\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 332\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.74lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 0.75d","brand":"Wafaa Al-Rabayah","offers":[{"title":"Hardcover","offer_id":48439570989311,"sku":"9781522516866","price":180.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_30a0427d-52d5-47b4-a4a0-6268f1668382.jpg?v=1777178417","url":"https:\/\/www.whiterainbookhouse.com\/products\/strategic-uses-of-social-media-wafaa-al-rabayah-9781522516866","provider":"WR Book House","version":"1.0","type":"link"}