{"product_id":"strategies-for-generating-e-business-returns-namchul-shin-9781591404170","title":"Strategies for Generating E-Business Returns on Investment","description":"Companies invest in e-business and its supporting technology for their e-business initiatives. E-business applications such as supply chain management and customer relationship management improve transaction efficiency and scope economies as well as promoting new product and service offerings and close customer relationships. However, it is difficult for companies to capture these benefits as economic value or profits. Many companies launching e-businesses have not been successful at creating economic value. move beyond simply demonstrating the benefits of technology and objectively demonstrate the increase in economic value these technologies can produce. To create value from e-business, companies may have to develop appropriate strategies or unique value propositions to complement their e-business investments. This book presents a group of studies that yield significant new insights into the creation of e-business value.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Namchul Shin\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1591404177\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781591404170\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Idea Group Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/31\/2004\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 366\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.99lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.32h x 7.22w x 1.03d","brand":"Namchul Shin","offers":[{"title":"Hardcover","offer_id":47425335034111,"sku":"9781591404170","price":89.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_89165fd5-902a-4c35-aa23-6e793d565ec1.jpg?v=1761538521","url":"https:\/\/www.whiterainbookhouse.com\/products\/strategies-for-generating-e-business-returns-namchul-shin-9781591404170","provider":"WR Book House","version":"1.0","type":"link"}