{"product_id":"strategies-in-sports-marketing-manuel-alonso-dos-santos-9781466659940","title":"Strategies in Sports Marketing: Technologies and Emerging Trends","description":"The application of marketing concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Strategies in Sports Marketing: Technologies and Emerging Trends provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies. This publication is a comprehensive reference source for students, researchers, academicians, professionals and practitioners, as well as scientists and executive managers interested in the marketing strategies of sporting events.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Manuel Alonso Dos Santos\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1466659947\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781466659940\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Science Reference\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/30\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 384\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.59lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.00h x 8.50w x 0.88d","brand":"Manuel Alonso Dos Santos","offers":[{"title":"Hardcover","offer_id":48453664178431,"sku":"9781466659940","price":235.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_8fa94b9a-7c50-45b5-848f-2b44153f28c9.jpg?v=1777301519","url":"https:\/\/www.whiterainbookhouse.com\/products\/strategies-in-sports-marketing-manuel-alonso-dos-santos-9781466659940","provider":"WR Book House","version":"1.0","type":"link"}