{"product_id":"strategies-of-multinationals-in-central-yordanka-chobanova-9780230230552","title":"Strategies of Multinationals in Central and Eastern Europe: Innovation Systems and Embeddedness","description":"The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe - namely Nestlé, Unilever and InBev - and analyses the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Yordanka Chobanova\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0230230555\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780230230552\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/21\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 269\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.40w x 0.80d","brand":"Yordanka Chobanova","offers":[{"title":"Hardcover","offer_id":47420451717375,"sku":"9780230230552","price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d8b20304-4d96-4919-a1c2-713ffc298c54.jpg?v=1761526083","url":"https:\/\/www.whiterainbookhouse.com\/products\/strategies-of-multinationals-in-central-yordanka-chobanova-9780230230552","provider":"WR Book House","version":"1.0","type":"link"}