{"product_id":"strategy-and-communication-for-innovation-nicole-pfeffermann-9783319495408","title":"Strategy and Communication for Innovation: Integrative Perspectives on Innovation in the Digital Economy","description":"This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. The book is based on the volume \"Strategy and Communication for Innovation\" and includes up-to-date discussions which help to better understand strategy and communication from a startup perspective. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures. Readers with an interest in innovation management will benefit from this book.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Nicole Pfeffermann\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3319495402\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783319495408\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Springer\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/15\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 424\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.78lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 1.00d","brand":"Nicole Pfeffermann","offers":[{"title":"Hardcover","offer_id":48486792823039,"sku":"9783319495408","price":199.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0855fcdd-817b-40c6-b8b3-85ebe1ac5f31.jpg?v=1778056697","url":"https:\/\/www.whiterainbookhouse.com\/products\/strategy-and-communication-for-innovation-nicole-pfeffermann-9783319495408","provider":"WR Book House","version":"1.0","type":"link"}