{"product_id":"strategy-is-a-verb-martin-weigel-9781066626007","title":"Strategy Is A Verb: Reclaiming Brand Strategy as a Business Discipline of Choice, Action, and Consequence","description":"\u003cp\u003e\u003cstrong\u003e\u003cem\u003eStrategy is a Verb\u003c\/em\u003e is a provocative exploration of modern brand strategy, creativity, leadership and business thinking from one of the most respected voices in brand strategy.\u003c\/strong\u003e Structured around 58 verbs, from Imagine and Disobey to Struggle and Unlearn, Martin Weigel argues that strategy is not a process or a template - but a discipline of action, judgement, imagination, and consequence.\u003c\/p\u003e\u003cp\u003eInside you'll discover: \u003c\/p\u003e\u003cp\u003e- Why great strategy demands creativity and conviction\u003c\/p\u003e\u003cp\u003e - How brands lose meaning when process replaces imagination\u003c\/p\u003e\u003cp\u003e - What separates transformative thinking from incremental thinking\u003c\/p\u003e\u003cp\u003e - Why ambition matters more than optimisation\u003c\/p\u003e\u003cp\u003e - How to build brands and organisations people care about\u003c\/p\u003e\u003cp\u003eDrawing on nearly four decades in strategy, including fourteen years as Chief Strategy Officer at the world-renowned advertising agency Wieden+Kennedy, Martin Weigel brings hard-won frontline experience from New York, São Paulo, Amsterdam and London. He offers a sharper, more human and more ambitious way of thinking about business, brands and change.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Martin Weigel\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1066626006\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781066626007\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Emdub Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/22\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 220\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.57lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.46d","brand":"Martin Weigel","offers":[{"title":"Paperback","offer_id":48853007270143,"sku":"9781066626007","price":23.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/strategy-is-a-verb-martin-weigel-9781066626007","provider":"WR Book House","version":"1.0","type":"link"}