{"product_id":"strategy-manual-bas-van-heel-9789079841103","title":"Strategy Manual: How to build relevant competitive advantage","description":"Innumerable books have been published on (new) concepts of strategy. But when I was mentoring executives during their EMBA or on the job, I could not find a single simple manual about how to apply these concepts to real life.My book is a manual that gives you the steps towards building a strategy. It can also be used as a checklist to assess an existing strategy.It has been compiled for people with years of experience in their function who are relatively new to being involved in a company-wide strategy creation process.At the core, this book is about customer needs and competitive advantage. I have seen courses focus on one or the other. To me, the essence of strategy is establishing a link between both these areas.Strategy Manual is book #2 in the Management Manuals series by Bas van Heel\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bas Van Heel\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 9079841102\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9789079841103\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Uitgeverij Helium\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/15\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 84\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.37lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.22d","brand":"Bas Van Heel","offers":[{"title":"Paperback","offer_id":48241709580543,"sku":"9789079841103","price":17.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_058381b8-5353-49ae-a0cb-20bd29c9db2f.jpg?v=1772655587","url":"https:\/\/www.whiterainbookhouse.com\/products\/strategy-manual-bas-van-heel-9789079841103","provider":"WR Book House","version":"1.0","type":"link"}