{"product_id":"streampunks-robert-kyncl-9780062657732","title":"Streampunks: Youtube and the Rebels Remaking Media","description":"\u003cp\u003eAn entertainment and tech insider--YouTube's chief business officer--delivers the first detailed account of the rise of YouTube, the creative minds who have capitalized on it to become pop culture stars, and how streaming video is revolutionizing the media world.\u003c\/p\u003e\u003cp\u003eIn the past ten years, the internet video platform YouTube has changed media and entertainment as profoundly as the invention of film, radio, and television did, more than six decades earlier. Streampunks is a firsthand account of this upstart company, examining how it evolved and where it will take us next.\u003c\/p\u003e\u003cp\u003eSharing behind-the-scenes stories of YouTube's most influential stars--Streampunks like Tyler Oakley, Lilly Singh, and Casey Neistat--and the dealmakers brokering the future of entertainment like Scooter Braun and Shane Smith, Robert Kyncl uses his experiences at three of the most innovative media companies, HBO, Netflix, and YouTube, to tell the story of streaming video and this modern pop culture juggernaut. Collaborating with Google speechwriter Maany Peyvan, Kyncl explains how the new rules of entertainment are being written and how and why the media landscape is radically changing, while giving aspiring Streampunks some necessary advice to launch their own new media careers.\u003c\/p\u003e\u003cp\u003eKyncl persuasively argues that, despite concerns about technology impoverishing artists or undermining artistic quality, the new media revolution is actually fueling a creative boom and leading to more compelling, diverse, and immersive content. Enlightening, surprising, and thoroughly entertaining, Streampunks is a revelatory ride through the new media rebellion that is reshaping our world.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eDrawing from his unique experience at the intersection of Silicon Valley and Hollywood, Kyncl reveals the new rules of the media industry: \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eThe Media Industry Disrupted: \u003c\/b\u003e Discover how an upstart tech company changed entertainment as profoundly as the invention of film, radio, and television, told from the inside.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eBrand Strategy for the Digital Age: \u003c\/b\u003e Learn from the creative minds like Casey Neistat and the dealmakers like Scooter Braun who are rewriting the rules of advertising for a new generation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eA New Wave of Entrepreneurship: \u003c\/b\u003e Get firsthand advice on launching a new media career, straight from the executive who helped build the platform for a new generation of stars.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eThe Rise of Streaming Video: \u003c\/b\u003e Go behind the scenes at YouTube, Netflix, and HBO to understand the seismic shift from traditional broadcasting to on-demand content.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Robert Kyncl,Maany Peyvan\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0062657739\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780062657732\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Harper Business\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/05\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.01lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.10w x 1.10d","brand":"Robert Kyncl","offers":[{"title":"Hardcover","offer_id":48483420209407,"sku":"9780062657732","price":29.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_5fb2f0fa-1759-489f-a4eb-eec887917d37.jpg?v=1778038661","url":"https:\/\/www.whiterainbookhouse.com\/products\/streampunks-robert-kyncl-9780062657732","provider":"WR Book House","version":"1.0","type":"link"}