{"product_id":"street-smarts-norm-brodsky-9781591843207","title":"Street Smarts: An All-Purpose Tool Kit for Entrepreneurs","description":"\u003cb\u003e \"One is tempted to say 'the only book you'll need on starting a business.' Brilliant! Genius! Choose your superlative-it'll fit.\"-Tom Peters \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise. \u003cp\u003e\u003c\/p\u003e Brodsky shares his hard-earned wisdom every month in \u003ci\u003eInc.\u003c\/i\u003e magazine, in the hugely popular \"Street Smarts\" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Norm Brodsky, Bo Burlingham\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1591843200\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781591843207\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Portfolio\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/23\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.55lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.40w x 0.78d","brand":"Norm Brodsky","offers":[{"title":"Paperback","offer_id":44044605948159,"sku":"9781591843207","price":17.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_edd49ea1-fb50-408c-a88a-d5b8a478dc9a.jpg?v=1684973813","url":"https:\/\/www.whiterainbookhouse.com\/products\/street-smarts-norm-brodsky-9781591843207","provider":"WR Book House","version":"1.0","type":"link"}