{"product_id":"street-tricks-phil-waggoner-9781977250308","title":"Street Tricks: As the MAD MEN period was winding down, mine was just beginning.","description":"\u003cp\u003eSTREET TRICKS is about the advertising agency business. It's a fun, story-filled, time-tested account of building successful brands and even better client\/agency relationships. As the MAD MEN era was winding down, this author's career was just beginning. STREET TRICKS recounts fun stories from past agency experiences along with tips and tricks and principles on how to get it done moving forward. It reveals methodical \"user research\" techniques that identify purchasing motivators. It's a process one wouldn't expect from a small advertising agency. It's an easy-to-read fun set of lessons and insights that can help any marketer or agency person become better at what they do, maybe even become a better person.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Phil Waggoner\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1977250300\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781977250308\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Outskirts Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/29\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 310\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.16lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.81d","brand":"Phil Waggoner","offers":[{"title":"Hardcover","offer_id":44079938601215,"sku":"9781977250308","price":35.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_5a554547-3dff-423b-99f6-e3f321f9ffbd.jpg?v=1685484022","url":"https:\/\/www.whiterainbookhouse.com\/products\/street-tricks-phil-waggoner-9781977250308","provider":"WR Book House","version":"1.0","type":"link"}