{"product_id":"structured-creativity-t-sauber-9781403991508","title":"Structured Creativity: Formulating an Innovation Strategy","description":"Innovation is crucial for competitive advantage and long-term success. Based on both theory and practice, this book develops a concrete, structured and practitioner-orientated code of practice that enables companies to understand their innovation system and encourage creativity at a strategic level. The process of innovation strategy formulation presented by Sauber and Tschirky is a major step toward turning an often chaotic innovation system into an innovation machine where creativity, efficiency and effectiveness are not contradictory requirements.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e T. Sauber,H. Tschirky\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1403991502\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781403991508\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/06\/2005\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 227\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.93lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.86h x 6.24w x 0.73d","brand":"T. Sauber","offers":[{"title":"Hardcover","offer_id":47424351961343,"sku":"9781403991508","price":109.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_595c7769-1fbc-491f-a3ab-4c412a5fa63b.jpg?v=1761529718","url":"https:\/\/www.whiterainbookhouse.com\/products\/structured-creativity-t-sauber-9781403991508","provider":"WR Book House","version":"1.0","type":"link"}