{"product_id":"studies-in-ethnopragmatics-cultural-semantics-kerry-mullan-9789813299856","title":"Studies in Ethnopragmatics, Cultural Semantics, and Intercultural Communication: Ethnopragmatics and Semantic Analysis","description":"\u003cp\u003eThis book is the first in a three-volume set that celebrates the career and achievements of Cliff Goddard, a pioneer of the Natural Semantic Metalanguage approach in linguistics. In addition, it explores ethnopragmatics and conversational humour, with a further focus on semantic analysis more broadly.\u003c\/p\u003e\u003cp\u003eOften considered the most fully developed, comprehensive and practical approach to cross-linguistic and cross-cultural semantics, Natural Semantic Metalanguage is based on evidence that there is a small core of basic, universal meanings (semantic primes) that can be expressed in all languages. It has been used for linguistic and cultural analysis in such diverse fields as semantics, cross-cultural communication, language teaching, humour studies and applied linguistics, and has reached far beyond the boundaries of linguistics into ethnopsychology, anthropology, history, political science, the medical humanities and ethics.\u003cbr\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Kerry Mullan\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 9813299851\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9789813299856\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Springer\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/06\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.83lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.56d","brand":"Kerry Mullan","offers":[{"title":"Paperback","offer_id":44079708537087,"sku":"9789813299856","price":159.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b4108611-b96a-4f93-8e6e-44e9308ce67c.jpg?v=1685482685","url":"https:\/\/www.whiterainbookhouse.com\/products\/studies-in-ethnopragmatics-cultural-semantics-kerry-mullan-9789813299856","provider":"WR Book House","version":"1.0","type":"link"}