{"product_id":"subliminal-persuasion-dave-lakhani-9780470243367","title":"Subliminal Persuasion: Influence and Marketing Secrets They Don't Want You to Know [With CDROM]","description":"If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In \u003ci\u003eSubliminal Persuasion\u003c\/i\u003e, master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading and influencing others. It's not about lying or tricking anyone. It's about know what will appeal to people and how communicate that appeal effectively, profitably, and ethically. This is marketing that really convinces.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Dave Lakhani\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0470243368\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780470243367\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/01\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.68h x 5.84w x 0.98d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 08\/01\/2008 pg. 151","brand":"Dave Lakhani","offers":[{"title":"Hardcover","offer_id":43980959482111,"sku":"9780470243367","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_edcb4723-67ae-446b-9389-7bf780c3044b.jpg?v=1683252892","url":"https:\/\/www.whiterainbookhouse.com\/products\/subliminal-persuasion-dave-lakhani-9780470243367","provider":"WR Book House","version":"1.0","type":"link"}