{"product_id":"subversive-semantics-in-political-and-gesa-mackenthun-9783837661774","title":"Subversive Semantics in Political and Cultural Discourse: The Production of Popular Knowledge","description":"The large-scale use of semantic transfer and inversion as rhetorical tactics is particularly prevalent in right-wing discourses and populist  alternative knowledge  production. The contributors to this volume analyze processes of re-semanticizing received meanings, effectually re-coding those meanings. They investigate to what extent rhetorical maneuvers serve to establish new and powerful belief systems beyond rational and democratic control. In addition to the contemporary rightwing and conspiracy narratives, the contributions examine the discursive fields around conceptions of human nature and the deep past, population politics, gender conceptions, use of land, identity politics, nationhood, and cultural heritage.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Gesa Mackenthun\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3837661776\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783837661774\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Transcript Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/05\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 258\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.77lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.54d","brand":"Gesa Mackenthun","offers":[{"title":"Paperback","offer_id":45478624887039,"sku":"9783837661774","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_50fbe288-d0ad-49f1-8140-9fa9fb8ef2c3.jpg?v=1715935464","url":"https:\/\/www.whiterainbookhouse.com\/products\/subversive-semantics-in-political-and-gesa-mackenthun-9783837661774","provider":"WR Book House","version":"1.0","type":"link"}