{"product_id":"success-in-innovation-jan-verloop-9780123978899","title":"Success in Innovation: Improving the Odds by Understanding the Factors for Unsuccess","description":"\u003cp\u003e\u003ci\u003eSuccess in Innovation\u003c\/i\u003e tackles its subject from a novel perspective: instead of focusing on factors for success, it specifically examines the factors for failure. Similar books often attempt to stimulate more effort on innovation with success stories and methods. But innovation is risky business and most innovative ideas fail. By understanding the typical pitfalls and hurdles in the process, and how to avoid or manage them, readers can significantly improve their chances of success.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eSuccess in Innovation\u003c\/i\u003e is broad in scope and useful to managers, consultants, entrepreneurs, tech start-ups -- anyone with a stake in new and powerful ideas, products, businesses, or methods. This book helps readers work smarter, not simply more.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jan Verloop\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0123978890\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780123978899\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Elsevier\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/02\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 140\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.85lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.10w x 0.60d","brand":"Jan Verloop","offers":[{"title":"Hardcover","offer_id":48112827465983,"sku":"9780123978899","price":49.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_7f4f4bf8-702f-4b9a-82b9-93b815d7b3b5.jpg?v=1769611205","url":"https:\/\/www.whiterainbookhouse.com\/products\/success-in-innovation-jan-verloop-9780123978899","provider":"WR Book House","version":"1.0","type":"link"}