{"product_id":"successful-implementation-of-crm-in-goran-krpan-9783961466290","title":"Successful Implementation of CRM in Sales Departments","description":"The implementation of CRM causes high investment costs and therefore is a challenge for companies. However, the technology seeks to establish a better understanding of the customer and as a result to strongly increase the volume of sales. CRM not only is a software program but an orientation towards the customer. The present study is about the key success factors for implementing CRM in sales departments of B2B companies.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Goran Krpan\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3961466297\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783961466290\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Diplomica Verlag\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/21\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 100\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.28lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.27h x 5.83w x 0.21d","brand":"Goran Krpan","offers":[{"title":"Paperback","offer_id":48446445977855,"sku":"9783961466290","price":58.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_4d783f5f-f041-425e-aefd-f3c59bdf4719.jpg?v=1777224685","url":"https:\/\/www.whiterainbookhouse.com\/products\/successful-implementation-of-crm-in-goran-krpan-9783961466290","provider":"WR Book House","version":"1.0","type":"link"}