{"product_id":"successful-marketing-strategies-for-high-tech-eric-viardot-9781580537001","title":"Successful Marketing Strategies for High-Tech Firms","description":"This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest and greatest technology. The multitude of brand new material includes detailed case studies that teach the hard-learn lessons that have enabled such high-tech giants as eBay, Yahoo, IBM, Cisco, and Nokia to come out of the tech market meltdown stronger and more competitive.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Eric Viardot\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1580537006\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781580537001\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Artech House Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/05\/2004\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 304\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.60lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.24h x 7.30w x 0.86d","brand":"Eric Viardot","offers":[{"title":"Hardcover","offer_id":48088588747007,"sku":"9781580537001","price":84.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_19752ca0-0062-4456-a351-a21484cda261.jpg?v=1769105605","url":"https:\/\/www.whiterainbookhouse.com\/products\/successful-marketing-strategies-for-high-tech-eric-viardot-9781580537001","provider":"WR Book House","version":"1.0","type":"link"}