{"product_id":"successful-online-start-ups-for-dummies-stefan-korn-9781118302705","title":"Successful Online Start-Ups for Dummies","description":"\u003cb\u003eThe how-to guide to starting, funding, running, and exiting a successful online business in less than three months\u003c\/b\u003e \u003cp\u003eGetting a thriving online enterprise up and running takes more than just a good idea. It involves building a website, developing it into a viable business, maintaining cash flow, hiring a staff, and much more. The task can seem daunting, but \u003ci\u003eSuccessful Online Start-Ups For Dummies\u003c\/i\u003e is here to help, showing prospective entrepreneurs how to develop a sound business plan, set up a proper company structure, and attract investment\/funding in less than three months.\u003c\/p\u003e \u003cp\u003eMany entrepreneurs have a great idea and the technical know-how to get a website up and running, but forget that it's a business that requires capital, management and continual growth. \u003ci\u003eSuccessful Online Start-Ups For Dummies\u003c\/i\u003e teaches new start-ups how to get \"investment ready\" and attract the right backers in a very competitive market, giving readers the specific know-how to keep their business running--or how to turn it over quickly and profitably so they can move onto their next start-up or retire.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eGives budding entrepreneurs everything they need to build and sell a profitable online business\u003c\/li\u003e \u003cli\u003eTopics covered include \"bootstrapping,\" common mistakes and missed opportunities at every step of the start-up business cycle, achieving rapid but sustainable growth, attracting the attention of investors and mentors, market validation, and much more\u003c\/li\u003e \u003cli\u003eIncludes content specially tailored for readers in Australia and New Zealand, including details on all the major incubator events and start-up workshops in both countries\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eA great idea isn't enough to achieve real business success, making \u003ci\u003eSuccessful Online Start-Ups For Dummies\u003c\/i\u003e the potential difference between personal financial disaster and a comfortable early retirement.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Stefan Korn\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1118302702\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781118302705\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e For Dummies\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/08\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 304\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.77lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.63d","brand":"Stefan Korn","offers":[{"title":"Paperback","offer_id":44120885985535,"sku":"9781118302705","price":26.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d04de2d6-141b-42c4-b066-8749ea5131b8.jpg?v=1687416833","url":"https:\/\/www.whiterainbookhouse.com\/products\/successful-online-start-ups-for-dummies-stefan-korn-9781118302705","provider":"WR Book House","version":"1.0","type":"link"}