{"product_id":"successful-student-recruitment-with-google-guus-goorts-9789090328409","title":"Successful student recruitment with Google ads: The essential guide","description":"Google Ads offers a tremendous opportunity for education providers: to be found exactly at the moment when prospective students are exploring their study options. But promoting an educational programme is different from trying to sell just any product.In this practical, hands-on guide, Guus Goorts covers everything you need to know to build, manage and oversee Google search campaigns for recruiting students: - asking the right strategic questions before getting started, - planning for success through budget estimation, - creating successful search campaigns on a shoestring budget, - keeping track of your results and continually improving.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Guus Goorts\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 9090328408\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9789090328409\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Adapt Innovatie\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/06\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 124\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.42lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.29d","brand":"Guus Goorts","offers":[{"title":"Paperback","offer_id":48241710465279,"sku":"9789090328409","price":9.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_44d8091a-90b6-4c99-a4ef-61188d2a5eaa.jpg?v=1772655592","url":"https:\/\/www.whiterainbookhouse.com\/products\/successful-student-recruitment-with-google-guus-goorts-9789090328409","provider":"WR Book House","version":"1.0","type":"link"}