{"product_id":"summary-businessnews-publishing-9782511041628","title":"Summary: What Customers Really Want: Review and Analysis of McKain's Book","description":"\u003cb\u003eThe must-read summary of Scott McKain's book: \"What Customers Really Want: How to Bridge the Gap Between What Your Organization Offers and What Your Clients Crave\". \u003c\/b\u003e\u003cp\u003e\u003c\/p\u003eThis complete summary of the ideas from Scott McKain's book \"What Customers Really Want\" shows that there is a fundamental disconnection between what customers really want and what businesses currently offer. Customers want a personal connection with the people and the organisations they do business with so that the outcome is a compelling experience rather than a mere transaction. In his book, the author explores six major areas in which this business-to-consumer disconnection frequently occurs and how you can bridge the gap. This summary is a must-read for any business owner who wants to ensure that customers form a connection with the company and come back again and again. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eAdded-value of this summary: \u003cbr\u003e\u003c\/b\u003e- Save time\u003cbr\u003e- Understand key concepts\u003cbr\u003e- Expand your knowledge \u003cp\u003e\u003c\/p\u003e\u003cb\u003eTo learn more, read \"What Customers Really Want\" and discover the key to connecting with your customers and providing a great customer experience.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Businessnews Publishing\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 2511041626\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9782511041628\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Book Summaries\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/14\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 44\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.12lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.81h x 5.06w x 0.09d","brand":"Businessnews Publishing","offers":[{"title":"Paperback","offer_id":45482592436479,"sku":"9782511041628","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_980f536b-90df-4825-822d-be3f924ea671.jpg?v=1715998988","url":"https:\/\/www.whiterainbookhouse.com\/products\/summary-businessnews-publishing-9782511041628","provider":"WR Book House","version":"1.0","type":"link"}