{"product_id":"summary-businessnews-publishing-9782511047996","title":"Summary: Trading Up: Review and Analysis of Silverstein and Fiske's Book","description":"\u003cb\u003eThe must-read summary of Michael Silverstein and Neil Fiske's book: \"Trading Up: Why Consumers Want New Luxury Goods - And How Companies Create Them\". \u003c\/b\u003e\u003cp\u003e\u003c\/p\u003eThis complete summary of the ideas from Michael Silverstein and Neil Fiske's book \"Trading Up\" shows that the tastes and preferences of American middle-market consumers are changing. More and more, they are becoming willing to \"trade up\" in some areas - to pay a premium price for products and services that provide a greater level of quality than typical mass market offerings. As a result, a new concept is emerging in the marketplace: \"New-Luxury\". In their book, the authors explain that new-luxury products break the traditional norms of the past and sell at comparatively high volumes, despite their relatively high prices. This summary is a must-read for both marketers and consumers who want to become smarter in an increasingly sophisticated marketplace. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eAdded-value of this summary: \u003cbr\u003e\u003c\/b\u003e- Save time\u003cbr\u003e- Understand key concepts\u003cbr\u003e- Expand your knowledge \u003cp\u003e\u003c\/p\u003e\u003cb\u003eTo learn more, read \"Trading Up\" and discover the new-luxury products that will change the way you think about the marketplace.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Businessnews Publishing\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 2511047993\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9782511047996\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Book Summaries\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/16\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 44\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.12lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.81h x 5.06w x 0.09d","brand":"Businessnews Publishing","offers":[{"title":"Paperback","offer_id":48241642176767,"sku":"9782511047996","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_aff70a68-6a8f-4819-8a9c-2a7b37f3b7fc.jpg?v=1772655357","url":"https:\/\/www.whiterainbookhouse.com\/products\/summary-businessnews-publishing-9782511047996","provider":"WR Book House","version":"1.0","type":"link"}