{"product_id":"sun-tzu-and-the-art-mark-r-mcneilly-9780199782918","title":"Sun Tzu and the Art of Business: Six Strategic Principles for Managers (Revised)","description":"More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, \u003cem\u003eThe Art of War\u003c\/em\u003e. Now, in a new edition of \u003cem\u003eSun Tzu and the Art of Business\u003c\/em\u003e, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of \u003cem\u003eThe Art of War\u003c\/em\u003e. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mark R. McNeilly\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0199782911\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780199782918\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Oxford University Press, USA\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/23\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 344\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.10h x 5.50w x 1.00d","brand":"Mark R. McNeilly","offers":[{"title":"Paperback","offer_id":43990109782271,"sku":"9780199782918","price":30.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b48f20a2-ebc0-4b30-9c7c-7402f5b76e3d.jpg?v=1683303049","url":"https:\/\/www.whiterainbookhouse.com\/products\/sun-tzu-and-the-art-mark-r-mcneilly-9780199782918","provider":"WR Book House","version":"1.0","type":"link"}