{"product_id":"sunday-drives-michael-larson-9780595393244","title":"Sunday Drives: Nostalgic Reminiscing with the Best of Burma-Shave","description":"The Burma-Shave craze reached its zenith during the 1950s, with more than 7,000 signs posted across the United States.\u003cp\u003e To market Burma-Shave, Allen Odell, an advertising wordsmith, devised the concept of sequential signs to sell his shaving cream. Typically, six signs were erected, with each of the first five containing a line of verse, and the sixth trumpeting the brand name.\u003c\/p\u003e\u003cp\u003e Burma-Shave signs appeared in every state except Arizona, Nevada and New Mexico. The creative people at Burma-Shave, as well as customers who sent in jingles of their own, ultimately created more than 600 of the rhymes.\u003c\/p\u003e\u003cp\u003e In the world of advertising, Burma-Shave stood as unique, creating signs that became a part of the popular culture.\u003c\/p\u003e\u003cp\u003e Although the Burma-Shave company is no more, these fun little rhymes hold great nostalgic value for those of us who fondly remember them from our Sunday drives.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Michael Larson\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0595393241\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780595393244\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e iUniverse\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/18\/2006\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 120\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.41lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.28d","brand":"Michael Larson","offers":[{"title":"Paperback","offer_id":43981046350079,"sku":"9780595393244","price":12.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ac81347d-8ae7-4dd0-a071-1629b432359e.jpg?v=1683253367","url":"https:\/\/www.whiterainbookhouse.com\/products\/sunday-drives-michael-larson-9780595393244","provider":"WR Book House","version":"1.0","type":"link"}