{"product_id":"survey-basics-patricia-pulliam-phillips-9781562868093","title":"Survey Basics","description":"Learning and development professionals have embraced the concept of measurement, evaluation, and ROI. They know the importance of collecting valid, reliable data--but many want to build greater skills in asking the right measurement questions the right way. Experts in their field, Jack and Patricia Phillips have written a new book on measurement with Bruce Aaron, Survey Basics: A Guide to Developing Surveys and Questionnaires. \u003cp\u003e\u003c\/p\u003eA must read if you need to develop effective, valid, and reliable surveys. \u003cp\u003e\u003c\/p\u003eDesigned to be a quick, concise crash course on survey development: \u003cli\u003e Design the instrument so that people find it easy to respond to \u003c\/li\u003e\u003cli\u003e Ensure positive response rates \u003c\/li\u003e\u003cli\u003e Watch for types of errors that can creep into survey results. \u003cp\u003e\u003c\/p\u003eThis book is a tool to help the L\u0026amp;D professional design and administer surveys and questionnaires. It describes the purpose of surveys and questionnaires, types of error that can creep into survey results, and considerations when developing specific survey questions. In addition, it offers advice to ensure positive response rates and how to design the instrument so that people find it easy to respond. The book includes content on validity and reliability, data analysis, and includes a chapter describing approaches to displaying data and reporting results.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Patricia Pulliam Phillips,Jack J. Phillips,Bruce Aaron\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1562868098\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781562868093\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e ASTD\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/14\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.15lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.40h x 7.50w x 0.50d\u003c\/li\u003e","brand":"Patricia Pulliam Phillips","offers":[{"title":"Paperback","offer_id":48447916703999,"sku":"9781562868093","price":29.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_6e92bfd1-f761-4d24-ac74-48f11aae0468.jpg?v=1777235685","url":"https:\/\/www.whiterainbookhouse.com\/products\/survey-basics-patricia-pulliam-phillips-9781562868093","provider":"WR Book House","version":"1.0","type":"link"}