{"product_id":"survival-audit-seo-geo-and-franck-scandolera-9798297768093","title":"Survival Audit SEO, GEO and AEO: Ignored by AI? Losing visibility on Google? Evaluate and Adjust! (Book 2 - Taking Action)","description":"\u003cb\u003eSEO, GEO, and AEO Survival Audit - A Practical Guide to Optimizing Your Site and Gaining Visibility in Google and AI Search Engines\u003c\/b\u003e\u003cp\u003eTake control of your SEO in the age of generative AI. Discover a clear method, 80 prioritized checkpoints, and expert advice to improve every page of your site.\u003cbr\u003eThis book is a practical extension of the \"\u003cb\u003eSEO, GEO, and AEO Survival Guide\u003c\/b\u003e\" to understand why traditional SEO is gradually giving way to GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization).\u003cbr\u003eWith this book, we take concrete action: audit, test, and optimize your site. A single goal: to remain visible on Google and cited in responses from AI engines like Google AI Overview, Gemini, Perplexity, Claude, ChatGPT, or Bing Copilot.\u003c\/p\u003e\u003cb\u003eA comprehensive audit for three major objectives\u003c\/b\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eSEO\u003c\/b\u003e - Optimize your natural referencing to remain relevant in Google Search.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eGEO\u003c\/b\u003e - Adapt your content so that generative AI engines understand you, select you, and include you in their responses.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAEO\u003c\/b\u003e - Structure your pages so that they themselves become reliable answers, ready to be used by an answer engine.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cb\u003eWhat you'll find in this practical guide\u003c\/b\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003e80 checkpoints Audit reports\u003c\/b\u003e classified by criticality (\u003ci\u003eVery High\u003c\/i\u003e, \u003ci\u003eHigh\u003c\/i\u003e, \u003ci\u003eMedium\u003c\/i\u003e) to prioritize your actions.\u003c\/li\u003e\n\u003cli\u003ePrecise tests, with detailed instructions, to identify and resolve bottlenecks.\u003c\/li\u003e\n\u003cli\u003eProven methods to improve your GEO\/AEO visibility in 2025.\u003c\/li\u003e\n\u003cli\u003eConcrete tools: Google Search Console, Screaming Frog, Detailed SEO Extension, PageSpeed Insights, etc.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cb\u003eA step-by-step method\u003c\/b\u003e\u003cp\u003eFrom the first chapter, you create your \u003cb\u003etracking table\u003c\/b\u003e to record your tests and results.\u003cbr\u003eEach step follows the same logic: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eUnderstand the importance\u003c\/b\u003e of testing (SEO, GEO, and AEO).\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eVerify\u003c\/b\u003e with the recommended tool.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAnalyze\u003c\/b\u003e the results with concrete examples.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eCorrect\u003c\/b\u003e with expert advice.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eUpdate your grid\u003c\/b\u003e (downloadable here) by changing the status from \"On going\" to \"Success\" or \"Fail\".\u003c\/li\u003e\n\u003c\/ul\u003e\u003cb\u003eWhy this book is crucial for your Google and AI visibility\u003c\/b\u003e\u003cul\u003e\n\u003cli\u003eBecause your site is no longer just competing with other sites... but with AIs that \u003cb\u003eanswer for you\u003c\/b\u003e.\u003c\/li\u003e\n\u003cli\u003eDirect clicks are decreasing, \u003cb\u003esummaries AI\u003c\/b\u003e dominates, and only \u003cb\u003eclear, useful, and structured\u003c\/b\u003e content is retained.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cb\u003eThis audit is designed to: \u003c\/b\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eMake your site appear in Google's AI Overviews\u003c\/b\u003e.\u003c\/li\u003e\n\u003cli\u003ePlace you as a \u003cb\u003etrusted source\u003c\/b\u003e in ChatGPT Search, Perplexity, or Bing Chat.\u003c\/li\u003e\n\u003cli\u003eAlign your content strategy with the \u003cb\u003eE-E-A-T\u003c\/b\u003e criteria (Experience, Expertise, Authority, Trustworthiness), essential for SEO, GEO, and AEO.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cb\u003eWho is this guide for?\u003c\/b\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eEntrepreneurs\u003c\/b\u003e and freelancers who want their site to become an asset business.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSEO and GEO consultants\u003c\/b\u003e who want a concrete method for their clients.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eWeb editors\u003c\/b\u003e wanting to produce AI-compatible content.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eTrainers and agencies\u003c\/b\u003e looking for a comprehensive, up-to-date, and actionable checklist.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cb\u003eIncluded\u003c\/b\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eDownloadable SEO\/GEO\/AEO audit grid\u003c\/b\u003e to track your actions and results.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eReal examples\u003c\/b\u003e of winning titles, descriptions, and structures.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eClear checklists\u003c\/b\u003e for each optimization.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eShortcuts and expert tips\u003c\/b\u003e to save time and avoid common pitfalls.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Franck Scandolera\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798297768093\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/12\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 300\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.89lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.63d","brand":"Franck Scandolera","offers":[{"title":"Paperback","offer_id":48217852903679,"sku":"9798297768093","price":19.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_3a59d373-44f8-410e-b538-c996473900cf.jpg?v=1771999869","url":"https:\/\/www.whiterainbookhouse.com\/products\/survival-audit-seo-geo-and-franck-scandolera-9798297768093","provider":"WR Book House","version":"1.0","type":"link"}