{"product_id":"surviving-in-the-new-retail-douglas-d-kelly-9781982231019","title":"Surviving in the New Retail Marketplace: Rethinking Marketing for Small Businesses","description":"\u003cp\u003e\u003cstrong\u003eThe retail marketplace has undergone mind-boggling change in the way it functions\u003c\/strong\u003e\u003cem\u003e.\u003c\/em\u003e\u003c\/p\u003e \u003cp\u003eRetail businesses are experiencing the biggest shift in their business paradigm in more than 60 years. \u003c\/p\u003e \u003cp\u003eOnline shopping presently accounts for about 70% of all retail sales. Prospects and customers to have more choices than before.\u003c\/p\u003e \u003cp\u003eThe retail marketplace is now consumer oriented. So a new kind of consumer has emerged with a very different way of making buying decisions.\u003c\/p\u003e \u003cp\u003ePerceptions of companies and their products held by consumers are the only things that matter. Increased sales are only achieved if you understand your prospects' and customers' perceptions of both your product and your company. \u003c\/p\u003e \u003cp\u003eMarketers must realize that these new consumers want to feel engaged with your business on an emotional level. They are not interested in one-off transactions with conventional retailers.\u003c\/p\u003e \u003cp\u003eAstute marketers create relationships with their customers because human nature tells us that people desire relationships not just transactions.\u003c\/p\u003e \u003cp\u003eMany things may change, but people will always seek relationships and do business with people and companies they like. This book is about why they like certain businesses and not others. It's about people as consumers.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eI can almost guarantee that after reading this book you'll never see the world the same way again.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Douglas D. Kelly\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1982231017\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781982231019\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Balboa Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/23\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 124\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.39lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.26d","brand":"Douglas D. Kelly","offers":[{"title":"Paperback","offer_id":48446026023167,"sku":"9781982231019","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_48459cd6-1a3f-49f7-a929-cff45fbc8d3e.jpg?v=1777222131","url":"https:\/\/www.whiterainbookhouse.com\/products\/surviving-in-the-new-retail-douglas-d-kelly-9781982231019","provider":"WR Book House","version":"1.0","type":"link"}