{"product_id":"sustainability-in-marketing-practice-subrata-chattopadhyay-9781774915882","title":"Sustainability in Marketing Practice: Strategies for Industry 4.0","description":"\u003cp\u003eConsumers prefer businesses that support sustainability. This volume delves into the nuts-and-bolts of sustainable marketing and the promotion of environmentally and socially responsible products, practices, and brand values, taking a deep dive into how to integrate sustainability into a marketing strategy and how to develop, broaden, and maintain a sustainable marketing strategy that appeals to the values of the general public.\u003c\/p\u003e\u003cp\u003eThe book contains three parts with the first section detailing sustainable consumer culture, examining consumer personality traits and purchasing behavior and how to influence those purchasing decisions and gain brand loyalty. The volume also reviews sustainable business strategy practices through various studies from the banking, fashion, hospitality and tourism, and other industries. The use of artificial intelligence and machine learning in sustainable marketing is also touched upon. The final part focuses on green marketing and details the new consumption patterns prevalent in the market today.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Subrata Chattopadhyay\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 177491588X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781774915882\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Apple Academic Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/23\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 306\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.44lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.81d","brand":"Subrata Chattopadhyay","offers":[{"title":"Hardcover","offer_id":46431510233343,"sku":"9781774915882","price":200.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d9aca44e-a3cf-4d25-bb5c-4c6fba695a4e.jpg?v=1735141553","url":"https:\/\/www.whiterainbookhouse.com\/products\/sustainability-in-marketing-practice-subrata-chattopadhyay-9781774915882","provider":"WR Book House","version":"1.0","type":"link"}