{"product_id":"sustainability-storytelling-mike-hower-9781398625518","title":"Sustainability Storytelling: Communicate Trust, Brand Value and Better Business","description":"\u003cp\u003e\u003cb\u003eDevelop a sustainability communication strategy that applies clear principles, builds credibility and delivers messages that move both business and sustainability goals forward.\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003e\u003ci\u003eSustainability Storytelling\u003c\/i\u003e\u003c\/b\u003e is a practical guide for mid to senior-career communication, marketing and sustainability professionals who want to develop compelling, credible, compliant and impactful sustainability narratives. As organizations face rising regulatory pressure, shifting consumer expectations and increasing scrutiny around authenticity, this book provides actionable frameworks for creating communications that resonate, manage risk and strengthen brand trust. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eWritten by sustainability communication expert \u003cb\u003eMike Hower\u003c\/b\u003e, the book combines strategic guidance with practical tools to help professionals translate complex sustainability topics into stories that support organizational priorities. Through detailed chapters and real-world examples from Mars, PepsiCo, Salesforce, SAP, Veolia and Apollo Global Management, readers learn how to implement messaging strategies that are both credible and commercially effective. \u003cp\u003e\u003c\/p\u003eYou'll learn how to: \u003cbr\u003e- Apply sustainability communication principles to craft clear, honest and engaging narratives\u003cbr\u003e- Implement frameworks that link business strategy with environmental and social impact\u003cbr\u003e- Develop approaches to avoid greenwashing and manage regulatory, legal and reputational risks\u003cbr\u003e- Optimize stakeholder engagement across investors, consumers, employees and partners\u003cbr\u003e- Use real-world examples to guide decision making and strengthen your professional credibility \u003cp\u003e\u003c\/p\u003eWith its blend of practical instruction and strategic insight, \u003cb\u003e\u003ci\u003eSustainability Storytelling\u003c\/i\u003e\u003c\/b\u003e helps professionals apply proven communication methods that elevate their work, support organizational resilience and advance sustainability efforts with confidence. \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eThemes include: \u003c\/i\u003e\u003c\/b\u003e\u003ci\u003esustainability communication, sustainability strategy, stakeholder engagement, greenwashing prevention, corporate responsibility, reputation management\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mike Hower\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1398625515\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781398625518\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/26\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 312\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.97lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.66d","brand":"Mike Hower","offers":[{"title":"Paperback","offer_id":48623501934847,"sku":"9781398625518","price":41.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/sustainability-storytelling-mike-hower-9781398625518","provider":"WR Book House","version":"1.0","type":"link"}