{"product_id":"sustainable-marketing-and-customer-value-subrata-chattopadhyay-9781032002446","title":"Sustainable Marketing and Customer Value","description":"\u003cp\u003eAnticipating that marketing will experience a strategic change in the new normal post COVID-19, this book sets out to capture interesting insights from researchers and practitioners through in-depth research on the myriad aspects of industrial transformation. It discusses the facets in which markets can be reached sustainably delivering value to people, planet and create prosperity. \u003c\/p\u003e\u003cp\u003eSustainable Marketing and Customer Value establishes an overview and framework for major ideas that connect marketing, consumption and sustainability. It addresses dominant areas of research of sustainability from the marketing perspective, the origin of interest in sustainability, as well as the practice of deprioritising sustainability ideas in pursuit of short-term business goals. \u003c\/p\u003e\u003cp\u003eResearch scholars and business students will find this book of primary relevance, but it is also written for marketing academics and professionals, especially those in large corporations.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Subrata Chattopadhyay\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1032002441\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781032002446\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/28\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 326\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.35lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.37h x 6.22w x 0.94d","brand":"Subrata Chattopadhyay","offers":[{"title":"Hardcover","offer_id":45898504044799,"sku":"9781032002446","price":160.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_48de9477-3cc8-469a-88f3-2c8c80e74ced.jpg?v=1721376464","url":"https:\/\/www.whiterainbookhouse.com\/products\/sustainable-marketing-and-customer-value-subrata-chattopadhyay-9781032002446","provider":"WR Book House","version":"1.0","type":"link"}