{"product_id":"sustainable-marketing-mark-peterson-9781526494634","title":"Sustainable Marketing: A Holistic Approach","description":"In a cutting-edge text that explores the sustainability practices that benefit companies, stakeholders and consumers, Peterson draws upon current research and industry examples to dissect the interplay between marketing and wider society. He encourages us to critically asses the demand for business to adapt profitably to sustainability guidelines or environmental concerns.\u003cbr\u003e \u003cbr\u003e This new book: \u003cbr\u003e \u003cul\u003e \u003cli\u003eIncludes a range of pedagogic features such as; \u003cem\u003eThrowing shade\u003c\/em\u003e boxes, chapter overview \u0026amp; objectives, \u003cem\u003eMavericks who made it\u003c\/em\u003e cases and end-of-chapter questions.\u003c\/li\u003e \u003c\/ul\u003e \u003cul\u003e \u003cli\u003eIs designed to suit a 12 week teaching term, featuring sustainability in marketing from a 'macro' and issues-based perspective. \u003c\/li\u003e \u003c\/ul\u003e \u003cul\u003e \u003cli\u003e Covers sustainability in the global marketing from different issues and perspectives and grounds theory in a wide range of recognisable examples such as\u003cstrong\u003e Toms, Facebook, Juul, Costco, Greta Thunberg.\u003c\/strong\u003e\n\u003c\/li\u003e \u003c\/ul\u003e \u003cbr\u003e \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mark Peterson\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1526494639\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781526494634\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sage Publications Ltd\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/15\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 440\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.66lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.25h x 7.50w x 0.90d","brand":"Mark Peterson","offers":[{"title":"Paperback","offer_id":43993507004671,"sku":"9781526494634","price":76.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_05b339e2-73a3-418e-8990-619ed96cde0d.jpg?v=1683324713","url":"https:\/\/www.whiterainbookhouse.com\/products\/sustainable-marketing-mark-peterson-9781526494634","provider":"WR Book House","version":"1.0","type":"link"}