{"product_id":"sustainable-thought-leadership-sari-aapola-9781439228166","title":"Sustainable Thought Leadership: How to build awareness and credibility to support business","description":"Many companies, especially small and midsize, suffer from the lack of awareness and credibility. Building thought leadership to support business is a method based on the corporate strategy and culture, and strategic marketing to reach an expert position in the eyes of the stakeholders. This book looks at the relationship between a strong company strategy, the company culture, and the strategic marketing message derived from them. These elements are the building blocks of a thought leader position. A dialogue with the stakeholders guarantees renewal that will help to sustain the leading position. The author has taken a pragmatic approach with guidance, examples, and two extensive case studies from successful growth companies: MySQL and Basware. This book has a strong focus on growing business and has been written for people building growth and success based on customer understanding, good products, and solid expertise: leaders, investors, marketing and HR persons, and company personnel.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Sari Aapola\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1439228167\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781439228166\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Booksurge Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/27\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 156\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.52lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.36d","brand":"Sari Aapola","offers":[{"title":"Paperback","offer_id":48444881928447,"sku":"9781439228166","price":19.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b7d4caaa-d73f-42fe-bcd2-00e410f48215.jpg?v=1777215186","url":"https:\/\/www.whiterainbookhouse.com\/products\/sustainable-thought-leadership-sari-aapola-9781439228166","provider":"WR Book House","version":"1.0","type":"link"}