{"product_id":"swab-jon-r-cohen-9781510778436","title":"Swab: Leadership in the Race to Provide Covid Testing to America","description":"\u003cb\u003eBehind the scenes of the rush to create mass Covid testing programs overnight \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003ci\u003eSWAB \u003c\/i\u003eis the story of how BioReference Laboratories--working with no roadmap, no federal guidance or support, and no prior pandemic experience--established processes to test every imaginable segment of the American public. BioReference rose to national prominence as the \"first\" on many COVID testing frontiers: New York' s first drive-through testing site; the exclusive provider for the NBA \"Bubble\"; the exclusive testing provider for the NFL; the first to perform testing for New York City public schools; testing for the first cruise line (Royal Caribbean) to sail when the CDC order was lifted; the first to test thousands of fans for an NFL playoff game; and the first to develop large scale testing programs for testing thousands of people within one hour of special events. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eSWAB\u003c\/i\u003e is the story of how Dr. Jon Cohen and his thousands of employees worked around the clock to create bespoke COVID mass testing programs from scratch literally overnight, addressing a series of seemingly insurmountable obstacles in the process. It is a case study of crisis leadership, and a visceral, relatable read for anyone who felt a cotton swab almost reach their brain while taking a Covid-19 test. \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jon R. Cohen\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1510778438\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781510778436\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Skyhorse Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/27\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 168\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 5.90w x 0.80d","brand":"Jon R. Cohen","offers":[{"title":"Hardcover","offer_id":44120751800575,"sku":"9781510778436","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_47440619-2367-4206-95ba-74998c370ca9.jpg?v=1687416067","url":"https:\/\/www.whiterainbookhouse.com\/products\/swab-jon-r-cohen-9781510778436","provider":"WR Book House","version":"1.0","type":"link"}