{"product_id":"swarmwise-rick-falkvinge-9781463533151","title":"Swarmwise: The Tactical Manual to Changing the World","description":"\u003cp\u003e\u003cem\u003eSwarmwise\u003c\/em\u003e (2013) is a tactical guide to changing the world using cost-efficient swarm methodology. It is a leadership handbook that outlines how the Swedish Pirate Party was able to beat the political competition on less than one percent of their budget, and shows how any cash- and time-strapped executive or manager can use swarm methodologies, whether the goal is business, social, or political.\u003c\/p\u003e \u003cp\u003eThat organization, founded by one man without resources, has now spread to over 70 countries using the same cost-efficient swarm methods.\u003c\/p\u003e \u003cp\u003e\u003cem\u003eSwarmwise\u003c\/em\u003e will tell you what it takes to found a swarm of volunteers, to organize and energize it, and to lead it to success. The book doesn't go into theoretical detail, psychology, or deep research papers. Rather, it is very hands-on leadership advice from pure experience - it covers everything from how you give instructions to new marketing assistants or activists about handing out flyers in the street, up to and including how you communicate with TV stations and organize hundreds of thousands of people in a coherent swarm. Above all, it focuses on the cost-efficiency of the swarm structure, and is a tactical instruction manual for anybody who wants to dropkick their competition completely - no matter whether their game is business, social, or political.\u003c\/p\u003e \u003cp\u003eA chapter overview of \u003cem\u003eSwarmwise\u003c\/em\u003e \u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eChapter 1 - Understanding the Swarm\u003c\/strong\u003e deals with the basic concepts of a swarm organization, and explains why the swarm is open and transparent. It introduces the concept of a \u003cem\u003ecost-efficiency advantage of two orders of magnitude.\u003c\/em\u003e\u003c\/p\u003e \u003cp\u003eIn \u003cstrong\u003eChapter 2 - Launching Your Swarm\u003c\/strong\u003e, we learn that the published project plan must be \u003cem\u003etangible, credible, inclusive, \u003c\/em\u003e and \u003cem\u003eepic, \u003c\/em\u003e and what that means in practice.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eChapter 3 - Getting Your Swarm Organized\u003c\/strong\u003e gives tangible advice on how to organize a volunteer organization and why. We look at the dynamics of different group sizes and how to build a culture of trust.\u003c\/p\u003e \u003cp\u003eOne of the more counterintuitive lessons is detailed in \u003cstrong\u003eChapter 4 - Control the Vision, but Never the Message\u003c\/strong\u003e. It explains how you need to use volunteers to translate your vision into messages that fit a specific social context, rather than using an one-size-fits-all slogan.\u003c\/p\u003e \u003cp\u003eA healthy dose of classic project management is found in \u003cstrong\u003eChapter 5 - Keep People's Eyes On Target, And Paint It Red Daily\u003c\/strong\u003e. We talk about metrics, choosing the right metrics, and causing self-organization to happen when you publish the right metrics to optimize.\u003c\/p\u003e \u003cp\u003eIn \u003cstrong\u003eChapter 6 - Screw Democracy, We're on a Mission from God\u003c\/strong\u003e, we talk about conflict resolution mechanisms and how to optimize the swarm for speed, trust, and scalability.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eChapter 7 - Surviving Growth Unlike Anything the MBAs Have Seen\u003c\/strong\u003e details how the swarm can grow by 200% in a week when some events play out, and how to handle such situations.\u003c\/p\u003e \u003cp\u003eOne of the more advanced chapters, \u003cstrong\u003eChapter 8 - Using Social Dynamics To Their Potential\u003c\/strong\u003e goes into how we can tap into the long tail of people and effectively cross-use online and offline friendships to grow organically.\u003c\/p\u003e \u003cp\u003eSeeing how most organizations need to deal with TV, newspapers, and radio, there is also \u003cstrong\u003eChapter 9 - Managing Oldmedia\u003c\/strong\u003e that details everything from press release processes to TV crews.\u003c\/p\u003e \u003cp\u003eFinally, \u003cstrong\u003eChapter 10 - Beyond Success\u003c\/strong\u003e shares a bit of experience of what happens when you feel at the top of the world, and what to do then.\u003c\/p\u003e \u003cp\u003e\u003cem\u003e\"Your most valuable asset isn't your employees,\" I told the executive. \"Your most valuable asset is the thousands of people who want to work for you for free, and you don't let them.\"\u003c\/em\u003e\u003c\/p\u003e \u003cp\u003eThe book can also be downloaded as a PDF from the author's website at http: \/\/falkvinge.net\/books\/\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Rick Falkvinge\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1463533152\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781463533151\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/18\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 306\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.91lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.64d\u003c\/p\u003e","brand":"Rick Falkvinge","offers":[{"title":"Paperback","offer_id":43995703279871,"sku":"9781463533151","price":16.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_9fe58c77-83e8-4d30-aa3b-8d75573e5126.jpg?v=1683337345","url":"https:\/\/www.whiterainbookhouse.com\/products\/swarmwise-rick-falkvinge-9781463533151","provider":"WR Book House","version":"1.0","type":"link"}