{"product_id":"swipe-tracy-maylett-9781645435532","title":"Swipe the Science Behind Why W","description":"\u003cp\u003eThe key to escaping the cycle of failure, disengagement, and regret.\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eEvery day we wake up determined to engage with life--to overcome work challenges, finish that novel, reach fitness goals, or repair a strained relationship. Despite our best intentions, we fall short.\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhy is it so hard to finish what we start? Are we doomed to a lifetime of regret?\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eReaching goals after repeated frustration starts with understanding the impulse known as the Swipe, a side effect of our high-tech culture. Based on a massive research database, and drawing on disciplines from neurobiology to business, Tracy Maylett and Tim Vandehey reveal a powerful psychological process that makes us disengage from what (or who) we care about most--often when we're heartbreakingly close to real breakthroughs.\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eSwipe\u003c\/i\u003e, readers will learn how this mechanism works and recognize when they're caught on the \"Hamster Wheel.\" They'll discover how to short-circuit the Swipe, reengage, and finally finish what they start.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Tracy Maylett, Tim Vandehey\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1645435539\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781645435532\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Amplify Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/21\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 264\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.05lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.40h x 5.80w x 1.20d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eKirkus Reviews\u003c\/i\u003e 01\/01\/0001\u003cbr\u003e\u003ci\u003eForeword\u003c\/i\u003e 01\/12\/2023\u003cbr\u003e\u003ci\u003eBlueInk Review\u003c\/i\u003e 01\/10\/2023","brand":"Tracy Maylett","offers":[{"title":"Hardcover","offer_id":44078566473983,"sku":"9781645435532","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_dd666a85-f98f-4729-8eeb-061a8ac55303.jpg?v=1685476258","url":"https:\/\/www.whiterainbookhouse.com\/products\/swipe-tracy-maylett-9781645435532","provider":"WR Book House","version":"1.0","type":"link"}