{"product_id":"switch-dynamics-a-practical-anna-maxwell-9780957537200","title":"Switch Dynamics - A Practical Approach to Switching Medicines for Self Care","description":"A practical guide for those in pharmaceutical companies considering a reclassification (switch) project including Rx to OTC, POM to P, and P to GSL. The book covers past UK switches with key learning and a framework for initiating, setting up and running switch projects within companies. Plus case studies, insight and practical experience to help companies manage and implement successful switch projects.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Anna Maxwell\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0957537204\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780957537200\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Fizz Marketing Ltd\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/14\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 160\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.42lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.34d","brand":"Anna Maxwell","offers":[{"title":"Paperback","offer_id":47135259754751,"sku":"9780957537200","price":62.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d11374c1-d238-4ddb-9200-beb5a8e18af7.jpg?v=1755009614","url":"https:\/\/www.whiterainbookhouse.com\/products\/switch-dynamics-a-practical-anna-maxwell-9780957537200","provider":"WR Book House","version":"1.0","type":"link"}