{"product_id":"switched-on-albert-glinsky-9780197642078","title":"Switched on: Bob Moog and the Synthesizer Revolution","description":"The Moog synthesizer \"bent the course of music forever\" \u003cem\u003eRolling Stone \u003c\/em\u003edeclared. \u003cp\u003e\u003c\/p\u003eBob Moog, the man who did that bending, was a lovable geek with Einstein hair and pocket protectors. He walked into history in 1964 when his homemade contraption unexpectedly became a sensation---suddenly everyone wanted a \u003cem\u003eMoog\u003c\/em\u003e. The Beatles, The Doors, The Byrds, and Stevie Wonder discovered his synthesizer, and it came to be featured in seminal film scores including \u003cem\u003eApocalypse Now\u003c\/em\u003e and \u003cem\u003eA Clockwork Orange\u003c\/em\u003e. The Moog's game-changing sounds saturated 60's counterculture and burst into the disco party in the 70's to set off the electronic dance music movement. Bob had singlehandedly founded the synth industry and become a star in the process. \u003cp\u003e\u003c\/p\u003eBut he was also going broke. Imitators copied his technology, the musicians' union accused him of replacing live players, and Japanese competitors started overtaking his work. He struggled to hang on to his inventions, his business, and his very name. Bob's story upends our notions of success and wealth, showing that the two don't always go together. \u003cp\u003e\u003c\/p\u003eIn \u003cem\u003eSwitched On\u003c\/em\u003e, author Albert Glinsky draws on exclusive access to Bob Moog's personal archives and his probing interviews with Bob's family and a multitude of associates, for this first complete biography of the man and his work. \u003cem\u003eSwitched On\u003c\/em\u003e takes the reader on a roller coaster ride at turns triumphant, heart-breaking, and frequently laugh out loud absurd---a nuanced trip through the public and private worlds of this legendary inventor who altered the course of music.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Albert Glinsky\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0197642071\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780197642078\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Oxford University Press, USA\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/23\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 496\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.90lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.55h x 6.45w x 1.62d","brand":"Albert Glinsky","offers":[{"title":"Hardcover","offer_id":44080627613951,"sku":"9780197642078","price":43.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_536dd2e3-1396-44bd-aace-8a68153af4fe.jpg?v=1685487879","url":"https:\/\/www.whiterainbookhouse.com\/products\/switched-on-albert-glinsky-9780197642078","provider":"WR Book House","version":"1.0","type":"link"}