{"product_id":"tactical-pipeline-growth-mark-mcinnes-9780646819938","title":"Tactical Pipeline Growth: Winning the outbound battle for new business. For businesses that need more sales conversations and they need them now","description":"\u003cp\u003e\u003cstrong\u003eTactical Pipeline Growth \u003c\/strong\u003e(TPG) is your new favourite 'how-to' sales handbook. \u003c\/p\u003e\u003cp\u003eA tactical, step by step guide to help today's frontline reps create new valuable business conversations. Whether you're an individual rep or leading a sales team, the simple processes outlined in TPG will have you talking to more valuable prospects in the shortest time possible. All without needing to ruin your personal brand. TPG is a spam-free zone. \u003c\/p\u003e\u003cp\u003e▶︎ Most' sales books' are written primarily to help the author secure more consulting fees; they are aimed at the sales director or VP of sales with a strong focus n strategy. Not this book  TPG is an action guide for those that do and will. \u003c\/p\u003e\u003cp\u003e▶︎ Sales Trainers and Thought leaders tell reps to \"Lead with insights\", \"Bring value\"  But how do we do that in today's selling environment? What does that even mean? \u003c\/p\u003e\u003cp\u003eReps want to know, \u003c\/p\u003e\u003cp\u003e✅ How do I credibly reach out to start a conversation with someone I don't know? \u003c\/p\u003e\u003cp\u003e✅ How many times do I follow up? \u003c\/p\u003e\u003cp\u003e✅ What message should I send? \u003c\/p\u003e\u003cp\u003e✅ When? \u003c\/p\u003e\u003cp\u003e✅ Via what channel? \u003c\/p\u003e\u003cp\u003e✅How long do I pursue a prospect before giving up? \u003c\/p\u003e\u003cp\u003eAll these prospecting questions are answered, complete with examples, and supporting resources included so you can start prospecting effectively today. \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Points\u003c\/strong\u003e. \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhy you have too many leads in the front of your pipeline \u003c\/li\u003e\n\u003cli\u003eStart new conversations in as little as four attempts\u003c\/li\u003e\n\u003cli\u003eHow to use an omni-channel prospecting approach \u003c\/li\u003e\n\u003cli\u003eBuild a strong cadence from scratch \u003c\/li\u003e\n\u003cli\u003eMessaging strategies that work \u003c\/li\u003e\n\u003cli\u003eHow do I use social effectively in my approach? \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eScripts, templates, examples and guides are all included. \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTactical Pipeline Growth\u003c\/strong\u003e is a book every sales rep needs to have in their sales tool kit. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mark McInnes\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0646819933\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780646819938\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Redmark Consulting\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/10\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 188\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.57lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.40d","brand":"Mark McInnes","offers":[{"title":"Paperback","offer_id":43942983172351,"sku":"9780646819938","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_60f6c467-df9b-48f0-852a-4cb94c07b3db.jpg?v=1681495533","url":"https:\/\/www.whiterainbookhouse.com\/products\/tactical-pipeline-growth-mark-mcinnes-9780646819938","provider":"WR Book House","version":"1.0","type":"link"}