{"product_id":"take-your-company-global-nataly-kelly-9781038766847","title":"Take Your Company Global: The New Rules of International Expansion (16pt Large Print Edition)","description":"\u003cb\u003eIf you're on the internet, you're global-HubSpot executive Nataly Kelly offers an innovative data-driven model for profitably expanding the international presence you already have.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eCompanies looking to expand used to think about entering international markets, but today you're global from the moment you create a website. Nataly Kelly, VP of Localization at Hubspot (which operates in more than 120 countries) says now the goal should be market intensification-building on the presence you already have.\u003cbr\u003e\u003cbr\u003eKelly's MARACA model enables companies to distill the mass amounts of data available to determine if, how, and where they should expand by looking at three key areas of measurement: \u003cbr\u003e\u003cbr\u003e MA: market availability-the size of the market opportunity within a given country\u003cbr\u003e RA: real-time analytics-data indicating how your company is currently performing in that market\u003cbr\u003e CA: customer addressability-the measure of your company's ability to address the market, no matter its size\u003cbr\u003e\u003cbr\u003eThe book is based on Kelly's experiences with building a global business both at HubSpot and as a consultant, but also contains numerous examples from successful global companies of various sizes, such as Airbnb, Canva, Dashlane, GoStudent, Facebook, LinkedIn, Lottie Dolls, Netflix, Revolut, Teamwork, and Zoom. Including information on building a globally minded corporate culture, this is a complete strategic guide to discovering international growth opportunities.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Nataly Kelly\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1038766842\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781038766847\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e ReadHowYouWant\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/11\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 352\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.98lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.88d\u003cbr\u003e\u003cb\u003eLarge Print\u003c\/b\u003e","brand":"Nataly Kelly","offers":[{"title":"Paperback","offer_id":48087519035647,"sku":"9781038766847","price":35.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_f45afd8d-faff-4f9e-a5be-d7e0d5ac7797.jpg?v=1769100525","url":"https:\/\/www.whiterainbookhouse.com\/products\/take-your-company-global-nataly-kelly-9781038766847","provider":"WR Book House","version":"1.0","type":"link"}