{"product_id":"take-your-company-global-nataly-kelly-9781523004430","title":"Take Your Company Global: The New Rules of International Expansion","description":"\u003cb\u003eIf you're on the internet, you're already global. Now, get access to an innovative data-driven model for profitably expanding the international presence you already have.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eCompanies looking to expand used to think about entering international markets, but today you're global from the moment you create a website. Nataly Kelly, Chief Growth Officer at Rebrandly (a global tech company with customers in more than 100 countries) and former VP International Ops and Strategy at HubSpot, says now the goal should be market \u003ci\u003eintensification\u003c\/i\u003e--building on the presence you already have. \u003cp\u003e\u003c\/p\u003eKelly's MARACA model enables companies to distill the mass amounts of data available to determine if, how, and where they should expand by looking at three key areas of measurement: \u003cbr\u003e\u003cb\u003eMA\u003c\/b\u003e market availability--the size of the market opportunity within a given country\u003cbr\u003e\u003cb\u003eRA\u003c\/b\u003e real-time analytics--data indicating how your company is currently performing in that market\u003cbr\u003e\u003cb\u003eCA\u003c\/b\u003e customer addressability--the measure of your company's ability to address the market, no matter its size \u003cp\u003e\u003c\/p\u003eThe book is based on Kelly's experiences with building a global business both at HubSpot and as a consultant, but also contains numerous examples from successful global companies of various sizes, such as Airbnb, Canva, Dashlane, GoStudent, Facebook, LinkedIn, Lottie Dolls, Netflix, Revolut, Teamwork, and Zoom. Including information on building a globally minded corporate culture, this is a complete strategic guide to discovering international growth opportunities.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Nataly Kelly\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1523004436\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781523004430\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Berrett-Koehler Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/26\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 5.91w x 0.71d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eKirkus Reviews\u003c\/i\u003e 01\/01\/0001","brand":"Nataly Kelly","offers":[{"title":"Paperback","offer_id":44122235076863,"sku":"9781523004430","price":26.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0f119420-595b-45b9-898b-a060d03e87cf.jpg?v=1687423959","url":"https:\/\/www.whiterainbookhouse.com\/products\/take-your-company-global-nataly-kelly-9781523004430","provider":"WR Book House","version":"1.0","type":"link"}