{"product_id":"taking-down-goliath-kevin-ryan-9781349495580","title":"Taking Down Goliath: Digital Marketing Strategies for Beating Competitors with 100 Times Your Spending Power","description":"Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Kevin Ryan, Rob Spider Graham\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1349495581\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781349495580\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/09\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 238\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.54d","brand":"Kevin Ryan","offers":[{"title":"Paperback","offer_id":47200587940095,"sku":"9781349495580","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_88c36290-d788-484c-9ad5-b2d60769e76b.jpg?v=1756787335","url":"https:\/\/www.whiterainbookhouse.com\/products\/taking-down-goliath-kevin-ryan-9781349495580","provider":"WR Book House","version":"1.0","type":"link"}